Search engine optimization (SEO) is an effective marketing weapon to reach out to the potential target customers through best practices of user experience, online consumer behavior, in-depth market analysis and optimization of web pages to meet the set standards of Search engines.It is a process by which a Website is brought in top position in any search engines like Google, Yahoo and Bing so that the website is made visible to target viewers easily.
What We Do?
To ensure your site ranks as highly as possible, we perform a combination of the SEO procedures which include on page optimization and off page optimization. These are explained below:
On-Page Optimization
On-Page OptimizationSearch engine optimization (SEO) is an effective marketing weapon to reach out to the potential target customers through best practices of user experience, online consumer behavior, in-depth market analysis and optimization of web pages to meet the set standards of Search engines. To ensure your site ranks as highly as possible, we perform a combination of the SEO procedures which include on page optimization and off page optimization. These are explained below: On page optimization is optimizing the site pages in such a way that it becomes search engine friendly. The steps and factors involved that affect on page optimization are as given below:
Phase 1 – Analysis of Your Site
First of all an overall analysis would be done on the site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: » Design, Navigation & Fonts » Content of the page » Images & Alternate Text » Frames & Broken links » Meta tags & H1, H2 Tags » Keyword density » Keyword Mapping » W3C html validation » Loading time » Canonical Issues » Depth of Google Index » Nofollow Links » Back Links Analysis » Search engine rankings » Webmaster Tool » XML/HTML sitemap » Site statistics
Phase 2 – Competitor’s Analysis
We study your site competitors. Who have high search engine rankings and page ranking. The reason, why they find out, when you try to search your site in search engines.
Phase 3 - Keyword Research & Keyword Phrases Identification
The most important step in search engine optimization is keyword research and identification of the keyword phrases that are very popular for your business. Here competitive keywords relating to the site and unique to the domain are found. Keyword research is done to maximize the impact of search engine optimization.
Phase 4 - Making the Site Search Engine Friendly
Search Engines update their database on a regular basis. By employing specific guidelines they crawl through their huge databases of sites to identify the websites that are most relevant to the searcher’s key phrases. A combination of the following procedures (amongst others) are undertaken to make your website search engine friendl: » Content Optimization » Linking structure » Xml Site-map updating / creation » Creation of Meta Information Title tag Meta tags H1, H2, Alt Tags » Additional Navigation Bar » HTML Coding, Validation & Correction » Robots.txt » URL Architecture » Google , Yahoo, Bing webmaster tools & Site map authentication. » Google Analytics Installation
Off-Page Optimization
Off page optimization is very important and most crucial part of SEO. It includes the methods that are done on other platforms like search engine submissions, directory submissions, link exchanging or link building. All these are explained below:
Phase 1 – Manual Search Engine Submissions
World’s most commonly used search engine is Google, however it is important not to ignore other search engines such as Yahoo, Bing, AOL, MSN and Ask. By manually submitting your web pages to all the major search engines we make sure that the pages are properly indexed and stand the best possible chance of reaching the top of the rankings.
Phase 2 – Link popularity
Link Popularity refers to the number of links pointing to the site, from other sites on the web. It is one of the best ways to measure a website's online awareness and overall visibility. We offer One Way Linking for your website. Under One Way Linking; the website is submitted in relevant categories and directories having good Page Rank. One Way Linking covers the following: » Manual Directory Submission » Social Bookmarking » Posting Stories in relevant blog websites » Articles Submission » Press Releases in relevant press releases website » Comment & Review Postings » Forums and Q & A Postings » 1 Way Link Building » Three way Link Exchange » Blog Creation & Blog Posting » Social Networking Profile Creations
Phase 3 – SEO Maintenance
Search Engine Optimization is an open ended and continuing process. So it requires maintenance and ongoing improvements to existing key-phrases in response to changes in search engine technologies, new techniques and increased competition for listings.Search engine optimization (SEO) is an effective marketing weapon to reach out to the potential target customers through best practices of user experience, online consumer behavior, in-depth market analysis and optimization of web pages to meet the set standards of Search engines.
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