A best service is that, which put a smile on the face of the customer. In today’s modern era, each business is a services business, so it is very important to know that, does your service put a smile on the customer’s face. As each type of business such as: govt sector, private non-profit sector, manufacturing sector, and business sector consists of a “service”. So, it is very essential part of each organisation or business unit to satisfy the customer at high level, by providing him a high quality service. In order to provide high quality service, management of these services is another important element.
A well managed service is made up of by using best and reliable service positioning strategy, which can be made tangible through: place, people, process, communication material, equipment, price, and symbol etc. Quality of these services is also very important element and this can be controlled through (quality control) good hiring and training procedure, service blueprint, and by monitoring customer satisfaction. Services can be managed easily in an effective way, by using better strategies for matching demand and supply of the customers, and it is done through shared services, differential pricing, peak-time efficiency, and facilities for future expansion etc.